Case study problems1. What factors contributed to the early success of Fitbit? In your answer, conduct a 5Cs andSWOT analyses for Fitbit including consideration of the characteristics of the wearabledevice market and future opportunities.2. What competitive advantages does Fitbit possess, including consideration of brand, marketshare, market position, products and pricing?3. Evaluate the current segmentation, targeting and positioning for the wearable devicemarket, including the competitor.
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