1. Research and articulate the context and nature of marketing management decisions, as well as analyse basic concepts and theories for decision making in marketing. 2. Critically analyse the relationships between the company and its customers, society at large, and other internal organisational functions to inform a comprehensive approach to marketing management decision-making. 3. Critically evaluate current trends in marketing and articulate their own perspectives. 4. Analyse the new trends and development of marketing theory and practice. 5. Prepare and present market analysis reports working independently and in teams.
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