Based on the specific nature of the product and/or service your chosen company offers, develop a clear picture of your company’s customers. Focus on the internal and external influenceson them, and be sure to consider some combination of psychological, socio-cultural, and situational influences.
Positioning ~ .5 to 1 page
Based on your segmentation of this company’s market in #2 above, build a profile (or persona)for one typical customer of their product or service. This profile should include all relevant segmentation variables as outlined in the course, and should give actual personality to the person. See Week 9 discussion questions as your guide.
Create a positioning (or perceptual) mapfor this product/service. Be sure to select the appropriate x and y axes, all relevant competitors, and position the offering accordingly. MS-Word Table function will be helpful here. Describe the key parts of the mapin a few lines.
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