OBJECTIVEPUT YOURSELF IN THE POSITION OF A MARKETING TEAM PREPARING A PLAN TO LAUNCH A PRODUCT/SERVICE IN A NEW MARKET.

HelloFresh, a mealkit delivery company. We are entering Spain.


What is your recommendation for the entry model? What is the SMART goal for your entry plan for the first 6 months of the launch? What results do you want to see after that time? (e.g.,new customers, points of sale, returning customers, brand awareness, others?)

your goal must be a business goal related to the performance in the entry market (Spain)

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