Imagine you are a member of a team that has been tasked with finding a new market overseas for Arnott’s Tim Tam. Culturally evaluate Thailand, to examine whether this Australian product will fit into the culture of Thailand. After completing their evaluation, make recommendations regarding if they wish to enter to market this Australian product. Please make use of Geert Hofstede’s work to assist you in your analysis. The following website should prove useful in helping you arrive at a decision: https://geert-hofstede.com/countries.html In line with the AIB Style Guide, the assessment needs to be written in the report format. Therefore, make sure to write a brief introduction (around 400 words), and write a brief conclusion which summarises key insights (around 200 words). Remember to use at least three (3) credible references such as textbooks, journal articles, industry reports, and company websites.
 
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