ASSESSMENT CONDITIONS This assessment is to be completed as an individual homework assignment. EDENZ Colleges takes very seriously any breaches of the college’s rules about copying, or plagiarism. The consequences of engaging in such activity may result in the ending of your studies with the college. Candidates are reminded that the work they submit should be their own work. It should NOT be copied from any other student(s)/textbook(s), nor downloaded from the internet. Further, a simple restatement of theory will be insufficient to gain a pass level mark. This is because diploma level study requires more than just simple recall of theory. Instead it requires an analytical approach as well as high quality writing style. All relevant EDENZ college rules regarding ‘assessments’ must be observed. LEARNING OUTCOMES ASSESSED This assessment covers the topics relating to the following learning outcomes of the course: LO1: Evaluate a business innovation considering a variety of perspectives. LO3: Defend innovative ideas that support the ongoing operation of a proposed business entity. LO4: Adapt a research/investigatory approach associated with business innovation. This assessment represents 40% of the total Innovation and Entrepreneurship course. The pass mark for the whole course is 50%. INSTRUCTIONS TO STUDENTS This is a homework assignment. Any sources used should be appropriately referenced using APA style. Failure to reference, or poor referencing will result in the accusation of plagiarism. Such a failure can lead to receive no marks. Ensure your full name and student number appear at the top of every assessment page. The font must be Arial 12 point with 1.5 line spacing. The Business Proposal must have approximately 2500 words including charts, tables, diagrams, appendices, and reference lists. Drafts must be uploaded to moodle under ‘Weekly Draft Submissions’. Save the final file as Your Name_ Final_ Student ID#_ IE T2-2017 and convert it to PDF before submitting to turntintin. Note the due date and time and submit your work by that deadline (10% of your marks will be deducted for each working day that you are late). New Zealand Diploma of Business L7 Innovation and Entrepreneurship Page 3 BUSINESS PROPOSAL FOR COMMERCIALISING AN INNOVATIVE PRODUCT OR SERVICE Develop a business proposal for commercialising an innovative product or service. The proposal must be for either a startup or expansion of an existing business in the New Zealand context. Please read the instructions provided under each section. The assignment must have a business format, clear structure and accurate content. BUSINESS PROPOSAL COMPONENTS AND STRUCTURE Section 1: Executive Summary The executive summary must provide a clear and relevant explanation of what your company does, products or services you provide, market highlights, and the likely profit from the business. 5 Marks (LO3) Total: 5 Marks Section 2: Business Description The business description needs to give a concise and direct description of your business. It must be an overview of what your business is, what it does and why it is innovative. 2 Marks (LO1) 5 Marks (LO3) Total: 7 Marks Section 3: Market and Environmental Analysis Identify the market needs and describe who your customers are or will be. Are they individuals or business? What are the characteristics, location or other common traits? Who are other stakeholders of your business? Competitors must be identified. Who and what are your competitor’s strategies in market, sales and operations? Innovation and Entrepreneurship involves creative thinking and input. Identify clearly your creative contribution and what your competitive advantage will be. 4 Marks (LO1) 4 Marks (LO4) Total:8 Marks Section 4: Financial Aspects Describe how much your business proposal will cost. Describe the past, current, and future fiscal side of your business. Are you expecting to make a profit? how much? In case of making loss, how would you reduce the negative consequences? 4 Mark (LO1) 4 Marks (LO4) Total: 8 Marks Section 5: Business Model Canvas Complete the business model canvas for your business. Use the template provided in this document. 10 Marks (LO1) 2 Marks (LO4) Total: 12 Marks New Zealand Diploma of Business L7 Innovation and Entrepreneurship Page 4 DUE DATE The final Business Proposal must be uploaded on Moodle to be checked with turnitin before 12 Midnight of May 20, 2017.
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