MBA – Marketing Management Individual Report : NPD & Marketing Metrics – Oil & Gas Industry (Sapura Energy Berhad) Prepare a report (2,500 words) proposing a new product/service (or a new market for an existing product) identifying the key relationships and processes that will need to be managed for successful implementation, and outlining and justifying a selection of metrics that may be used to assess success.
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NPD & Marketing Metrics
