Imagine that you have been hired by Netflix to conduct a three circles analysis. In a memo to the CEO, describe Netflixâ€s competitive strategy and analyze how it competes with similar companies. Use examples from Case Studies 27 and 28 in your textbook, Netflix Inc. and Netflix.
In your 3- to 4-page memo, address the following:
The first circle represents the teamâ€s consensus of what the most important customer segments need or want from the product or service.
The second circle represents the teamâ€s view of how customers perceive the companyâ€s offerings.
The third circle represents the strategistsâ€ view(s) of how customers perceive the offerings of the companyâ€s competitors.
Describe how 1, 2, and 3 are particularly important for asking questions about the companyâ€s competitive advantage.
Include a title page and reference page, and follow APA format according to theCSU-Global Guide to Writing and APA Requirements. Use outside academic sources other than the textbook, course materials, or other information provided as part of the course materials. The CSU-Global Library is a good place to find these resources.
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