Culture eats strategy for breakfast” (Peter Drucker). Critically discuss. Aims and Objectives This assessment encourages students to:  Understand the challenges facing organisations in the contemporary business environment.  Provide a critical perspective of the academic literature on a topic.  Construct a sustained argument in response to the question.  Utilise and conform to the principles of academic rigour in the production of an acceptable, formal response to the question. Guidelines for the essay:  Your essay should be no more than 1500 words (excluding in-text references and reference list). Must cite at least seven academic sources  All essays must cite at least five academic sources.  You must distinguish clearly between your own words and analysis and those of your sources. You must do this by providing appropriate citations using the Harvard method.  Failure to provide appropriate citations is plagiarism. See the academic honesty policy. Your list of references should include only material cited in the essay.  This is an individual assessment task – if a submitted essay is assessed as not being the work of a single author then academic honesty rules apply. Marking Guide: Assessment 1 – Essay Understanding of the topic Critical analysis Construction of a coherent and sustained argument Clarity of written expression Referencing
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