Use your practice research company from the previous weeks. 

In your Week 4 research paper the focus is on the Internal Environment: Strengths and Weaknesses (Marketing, Operations, HR) of your practice research company. 

Do NOT do the Finance section. You will address it in Week 5. 

As you present each section (marketing. etc.), discuss your company goals and achievements in each field and then use that information to assess its (company’s) strengths and weaknesses in each area. You are not providing recommendations yet; just performing an analysis with the data you uncover on your practice research company. Each strength and weakness should be backed up with factual sources. 

To practice you incorporating the Appendices section in your Final paper, do include the company’s Organizational Chart as an Appendix in your research paper. 

Sources: 

  1. Hover’s Online (Mergent Intellect)
  2. Company’s Form 10-k
  3. StockTrak.com
  4. any additional sources

In your paper provide a well-written, detailed analysis of:

  1. Marketing – objectives:
    1. Strengths
    2. Weaknesses
  2. Operations – objectives:
    1. Strengths
    2. Weaknesses
  3. HR – objectives: 
    1. Strengths
    2. Weaknesses

The format:

  1. Upload the research paper to Canvas by 6:00 pm each Tuesday. Papers submitted past this time will not be graded.
  2. Follow the APA style this is a requirement!
  3. Title page APA style
  4. Table of the Content page with proper page numbering
  5. Reference page follow the APA style to cite your references
  6. Appendices – add when necessary
  7. Length of a paper 5-7 pages (excluding Title, Table of Content, References, and Appendices pages), double-spaced
  8. Page number upper right corner of a page
  9. Font Times New Romans, 12
  10. Use subtitles, in the APA format, provided in the Outline of the Final paper for each specific week. 

UniCheck Plagiarism Check function is embedded in your assignment. You may submit drafts of your research papers as many times as you would like until you are satisfied with your report score (should be below 10%). NOTE: Each submission should be done in the APA format!!! This will train you to write and submit your Final Paper following the APA style guidelines. Poor APA style might lead to a high plagiarism score. I am only going to review and grade the most recent file on the list of your weekly submissions. Assignment deadline 6:00 pm, each Tuesday.


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