As we continue our view of Tourism issues around the world, Iceland is the next destination that we will stop at. A chain of seemingly random events have contributed to the rise in the countries tourism stock, and now, just like in Spain, tourism officials are left to determine what to do in an effort to a create a sustainable business model. For this case, you will need to read the following deep dive into the current state of the country:
https://skift.com/iceland-tourism/
After reading the article, from a Destination Marketing Organization’s perspective, you will need to provide a solution to their challenge by answering the following:
Is this a good problem to have? Support your answer
What could the Iceland Tourism Board do from a marketing perspective to help solve their problem?
What could Iceland do from a government policy perspective to help solve this problem?
Your response to the questions above should be an in-depth analysis of the situation and thorough explanation of your thought process and solutions. You must offer at a minimum 1 marketing and 1 policy solution, however multiple ideas for each are always welcome.
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