Three-four pages
Goal is to have the intended audience be able to understand the purpose and basic facts of the brief within 30 seconds by perusing:
o Title
o Introduction or executive summary
o Headings
o Graphics
o Bullets
Write with an audience-centered approach
o Whos my intended audience?
o What do they need to know?
o What arguments would be most likely to convince them?
Policy briefs should be fact-based, and unlike blogs or op-eds, they should be written in a neutral tone
Given their length, they should be narrowly focused on the issue at hand
o Remember, clear writing requires clear thinking understand the issue and know what message(s) you want to communicate
Visuals help grab readers attention and can provide a graphic representation of your important points
o Charts
o Graphs
o Tables
o Pullout quotes
o Callout boxes
o Pictures
Bolding can be an effective way to highlight important points, but only if you dont overuse it
Sum up your argument with a concise conclusion
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