Three-four pages

      Goal is to have the intended audience be able to understand the purpose and basic facts of the brief within 30 seconds by perusing:

o   Title

o   Introduction or executive summary

o   Headings

o   Graphics

o   Bullets

      Write with an audience-centered approach

o   Whos my intended audience?

o   What do they need to know?

o   What arguments would be most likely to convince them?

      Policy briefs should be fact-based, and unlike blogs or op-eds, they should be written in a neutral tone

      Given their length, they should be narrowly focused on the issue at hand

o   Remember, clear writing requires clear thinking understand the issue and know what message(s) you want to communicate

      Visuals help grab readers attention and can provide a graphic representation of your important points

o   Charts

o   Graphs

o   Tables

o   Pullout quotes

o   Callout boxes

o   Pictures

      Bolding can be an effective way to highlight important points, but only if you dont overuse it  

      Sum up your argument with a concise conclusion


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