1. Read 2 case study of Jet Blue to get the main points.
2. Next step, based on Porter theory (1996,2014) to analyze the success of Jet Blue (value proposaition, strategic themes, activity map, value chain -> its sucessful in the industry)
3. Then critically evaluate the impact of Mint Concept, whether the arguement of Porter true in the case of JetBlue’s introduction of Mint class.

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