1. Do some brief research on McDonald’s. Discuss some changes it has done in the past few years to reposition its brand. Why do you think McDonald’s need to reposition its brand? 2. Do you think companies that aim to build a sustainable brand are more competitive in today’s marketplace? Why or why not?3. Compare and contrast price and non-price competition. Describe the conditions under which each form works best.4. What benefits do marketing managers get from planning? Is planning necessary for long-term survival?
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