In assessment 1 you provided details of a product and your direct response offer. Please refer back to that product as we now focus on pricing and after sales service.
1. What internal and external factors will influence your pricing strategy? Choose one of each and explain the impact. (3 marks)
<<Please write your answer here>>
2. What techniques would you use to determine the price of your product? Provide two (2) suggestions (4marks)
<<Please write your answer here>>
3. What short term pricing strategy would you employ to attract customer customers? Choose one and explain why. (3 marks)
<<Please write your answer here>>
4. What payment term options will you provide to your customers? Explain why these payment terms are suitable for your product offer. (4 marks)
<<Please write your answer her
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