Defining Your Offering You selected a product and you’ve identified a target audience. Now, it’s time to define the specific details of your offering! For this assignment, create a 5-6 page paper (not including title page) that contains the following information: Include a concept statement. Concept statements are useful during the research phase as a means to obtain feedback on a new product idea from potential consumers before bringing the product to market. A concept statement must include the following key information: Headline (This can be as simple as “Introducing XYZ Product!”) Product Description (Include a short statement describing the key features of your product.) Value Proposition (What value does your product commit to deliver to consumers? What are the key benefits of using your product? What problem does your product help consumers solve?) “Reason to Believe” (Why should consumers believe that your product will deliver the value it promises? Be sure to provide facts here, not “fluffy” language!) Suggested Retail Price Image/Product Shot (Provide a drawing or mockup photo of your product.) Include a summary that explains the rationale for each component in the concept statement (for example, why you included certain product features, why the specified price was chosen, why the key benefits highlighted are the most important ones, etc.). Describe two ways that you will do Market Research
to identify who your target audience is. Discuss the type of Market Research
how you will implement the research, and why you selected those types of research. Create a persona that represents your target market based on your research. Create a SWOT analysis for your product to identify strengths, weaknesses, opportunities, and threats.
“WE’VE HAD A GOOD SUCCESS RATE ON THIS ASSIGNMENT. PLACE THIS ORDER OR A SIMILAR ORDER WITH HOMEWORK AIDER AND GET AN AMAZING DISCOUNT”
The post Product Description appeared first on Homeworkaider.
What Students Are Saying About Us
.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐"Honestly, I was afraid to send my paper to you, but you proved you are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 11***| Rating: ⭐⭐⭐⭐⭐
"This company is the best there is. They saved me so many times, I cannot even keep count. Now I recommend it to all my friends, and none of them have complained about it. The writers here are excellent."
"Order a custom Paper on Similar Assignment at essayfount.com! No Plagiarism! Enjoy 20% Discount!"
