Product Mix and Product Life Cycle
For the last twenty years, your firm has been producing a simple health drink called NutriA. It is aimed at health-conscious adults aged between twenty-one and forty-four years. NutriA is in the mature stage of the categorys life cycle; as a result, industry sales are flat. Your marketing manager decides that it is time to expand the depth of the product line and increase market share. He wants you to come up with a new health drink aimed at a younger market, the fifteen- to twenty-one-year-olds.
Create a 300- to 400-word that addresses the following:
1. Describe the new product.
Be sure to properly cite your sources using APA; include your references and in-text citations. Comment on the postings of your classmates.
Do you agree with their position? Why or why not? As you respond to your classmates, make sure you use the course concepts that you have
studied so far.
FYI:
PLEASE USE ONE OF THE SOURCES FROM THE TEXTBOOK CHAPTERS ARE UPLOADED.
Pride, W. M. & Ferrell, O. C. (2021). (9th ed.). Cengage Learning.
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