Write the Case Activity at the end of Chapter 1: “Promoting Beef Jerky as a Healthy Snack”
Please double space. Keep your case to a page to a page-and-a-half. Make sure you proof your work. As you answer the case, think about ethics and law.
Case Activity: Promoting Beef Jerky as a Healthy Snack Tom Jones Beef Jerky is naturally high in protein and low in fat, calories, and carbs that make it an ideal snack for active, health-conscious individuals. The only problem is that consumer research shows that many have the perception that jerky is unhealthy. The company wants to change this perception and to increase sales to men and women, aged 18 to 34, who actively exercise and lead healthy lifestyles. Your public relations firm is hired to (1) increase awareness of Tom Jones products through sponsoring an event that would appeal to a “work hard and play hard” audience, (2) provide samples at such an event to showcase the brands health snack message, and (3) generate local print, online, and broadcast coverage. There is no budget for advertising.
Wilcox, Dennis L.; Cameron, Glen T.; Reber, Bryan H.. Public Relations (Page 24). Pearson Education. Kindle Edition.
FOOTNOTE: Would you accept this company as a client? Why? Why not? (Please answer in two or three sentences at the bottom of your case study.)
Attached is the textbook for the class. And you only need to read Chapter 1, 2, 3 and 12 if you need more source. My class is introduction to public relation.
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