Social media segmentation is the process of analyzing and organizing a companys target audiences based on their shared characteristics like demographic information, behavioral habits, and geographic location. Social media segmentation makes it easier to create advertisements that are more targeted to the interests of a specific audience.
Watch these videos for more information on how social medial is being used for market segmentation today:
After watching the videos:
- Choose a brand that you feel is successful today.
- Then choose a market segment based on a generation segment (i.e., Generation X, Generation Y, Millennials, and Baby Boomers).
- You will use the brand and the generation group to discuss how businesses are reaching new and existing customers.
and in a 3-5-page paper, answer the following questions:
- How are different age groups using social media? Give an example of how brands are connecting with them on social media to influence their buying decisions.
- What demographics are they are targeting on these social media platforms?
- How are businesses using their chosen platforms to connect with their customers?
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