ate the purpose and scope of the report.Outline the type of analysis conducted Summarize the key highlights and any significant conclusions. Background and internal analysis Provide a comprehensive overview of the selected branded business unit – company vision, mission, and corporate culture and values. Describe the product/ service – its current product offering including product features and benefits, and customer value proposition. Critically evaluate the current situation in the marketplace, and any other relevant background information (core competency, key competitive advantage, and branding).
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