Length: 1500 words (+/-10%)
Marks out of: 50
Weighting: 20% of the course (MKT2001)
Date due: 08 August 2017
This assignment should be submitted individually. It is not a team assignment.
Assessment objectives:
Upon successful completion of this assignment, you should be able to:
Identify the key issues in a marketing communications related case study.
Demonstrate the ability to identify and employ alternative communication initiatives.
Demonstrate an understanding of a communications brief.
Demonstrate the ability to respond to a communications brief.
Case Study: Putting the Environment on the Radar for Hardware Customers
A copy of this marketing communications related case study is on Study Desk. Please analyse the case and answer the following case study questions:
Question 1:
Problem identification: Identify what you would term the key issues/ problems in this case study.
Question 2:
What other communication initiatives would you recommend if the retail staff or the in-store brochure initiatives were to be replaced by other initiatives? Give justification for your recommendations.
Question 3:
If you were the creative director at Cat Communications, what would your response be to the creative questions posed by the hardware chain’s management in the creative brief?
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