Based on the Case that i will be attaching please answer the following questions. a) What are customers’ service expectations from restaurants such as Raju’s Omlet? How did these expectations develop?
b) Discuss the unique selling poinst (USPs) of Raju Omlet. What brand image did Raju Omlet develop during its start-up period and how was this image established?
c) What would it take to ensure that customers at Raju Omlet are highly satisfied? How valuable is a highly satisfied customer in the restaurant business?
d) What points should Raju Omlet consider before deciding on introducing the home-delivery option? Should Raju Omlet introduce home delivery like all of the other competitors in the vicinity, or should it continue to maintain its distinctness by not doing so?
e) Discuss the various growth and expansion strategies for Raju Omlet, considering that the company may decide to expand to others areas in the UAE.
f) Examine the role of marketing communication in the success of Raju Omlet. Do you think the venture would have been such a big success without it?
When answering questions can you please put the question and then the answer right under it. For all the questions. Thank you!
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