Assignment Seminar Paper Topics Marketers frequently use the Problem Recognition phase of the consumer decision process as the focus of their campaigns. Using the example of a recent campaign, discuss why they have chosen this focus, and evaluate how successful this approach is for their product additional notes: Seminar papers will cover a comprehensive review of the topic literature as it relates to current consumer behaviour trends or issues facing business. You should structure the paper as an explanation of the topic and its relevance to a particular organisation. It should contain managerially relevant information and guidelines, with support from both theory and practice.Papers must be fully referenced using Harvard citation and referencing standards
 
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