This is a written work to be taken by individual students. It is an on-going project that begins from the early part of the semester and to be completed at the end of the semester. Students are required to be actively engage in research and to produce their work on a regular basis. Their work will be closely monitored by the lecturer. As a student, you are required to develop a Business Development Plan using the format given below to be presented to one of the following (Which your letter of intent is written for). : banker/lender, investor, major shareholders, customers, suppliers Contents of the Business Development Plan 1. Letter of intent 2. Executive Summary 3. Business Mission & Objectives 4. Industry Features (state, development, trend, barriers to entry, major competitors, your position in the industry) 5. Market research and segments 6. Your Product/Service 7. Marketing strategies & scheme to promote/sell your product/service 8. Business Operation 9. Financial data 10. Reference 11. Appendices Choice of product/service (choose ANYONE from the list, but only ONE product/service from your choice) – Telecommunication product – Software product/project – Commercial product/service (excluding food & beverages) – Internet Café – Computer hardware, devices and accessories – Computer service & repair
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