Research paper will be approximately 17 pages, including references; 12-point font; double-spaced; Images, charts, maps, graphs, etc. should be placed in appendices (these should be in addition to the 15-20 written pages).
Paper must have a cover page with the following: title of research; name of this course (BUS480 Business Research/ Project), student name; and submission date.
Your researching company should be related to business or business management.
One page should be about research proposal that includes Target company and the reasons for your choice
The format for the research paper is mentioned below
Format

Current Situation

Current Performance
Strategic Posture

Mission
Objective
Strategies
Policy

Corporate Governance

Board of Director
Top Management

External Environment

Natural Environment
Societal Environment

Economic
Technological
Political-Legal
Sociocultural

Internal Environment

Corporate Structure
Corporate Culture
Corporate Resources

Marketing
Finance
R&D
Operation
Human Resource
Information Systems

Analysis of Strategic Factors

Situational Analysis (SWOT)

Strengths
Weaknesses
Opportunities
Threats

Strategic Alternatives and Recommended Strategy

Strategic Alternatives
Recommended Strategy

Resources for Case Research
Company Information

Annual Report
Securities and Exchange Commission Annual Report Form 10-K and 10-Q
Standard & Poorâ€s Register of Corporations, Directors, and Executives.
Value Linâ€s Investment Survey
Shareholders meeting notices in SEC Form 14-A

Economic Information

Business Cycle Development (Department of Commerce)
Current Business Report (Department of Commerce)
Economic Indicators (Department of Commerce)
Economic Report of the President to Congress
US Industrial Outlook (Department of Commerce)
World Trade Annual (UN)

Others

Bloomberg – Information on Interest Rates, Stock Prices, Currency Conversion Rates, and other general Finance Information.
Dun & Bradstreet – Short reports on 10 million public and private US companies.
Fortune 500 – Statistic for largest US corporation

 
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