10% Discuss RM and CRM in today’s business environment 20% Evaluate Morrison’s RM effort and how CRM models can help them 15% Propose RM activités to retain Morrison’s customer 10% Discuss operation CRM and marketing automation 35% Apply marketing automation to Morrison’s context to improve on the impact of loyalty card 10% Report formatting and references – Minimum 10 journal articles or more, textbooks, news and other reliable sources – Total 30 references for 3000 word report.
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