1. You have recently been appointed to the role of Marketing Research Officer for an organisation that manufactures toys and retails them throughout Australia via major department store chains. You have been asked by the Sales and Marketing Manager of the firm to conduct a formal marketing research study to determine whether independent retailers are likely to stock and sell the company’s line of toy soldier action figures, which will be released onto the market in three months.The advertising industry is struggling to move away from conventional media such as TV and radio and into the electronic media and gain access to Generation Y. Social websites such as Facebook and Twitter have been used by advertising agencies to build brands with little success. Discuss the possible reasons that the agencies have not been successful with these new mediums, considering the positives and negatives of new technology.
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