Follow on from your group’s Ass2 and individually develop a marketing plan for the sustainable offering OR for one of the ideas generated in your group. This will address the final CPS step of Implementation: How will you execute the proposed concept? Develop the elements of the marketing plan for your sustainable offering by drawing on the various Study Guide topics. Undertake appropriate desk research, e.g. using SCU Library databases, such as Proquest for article searches, and reference.• Identify any further information needs to be filled and outline the marketing research (secondary, primary) required to do so (draw on Topic 4).
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