Segmentation is a marketing process that has been widely used for many organisations for over thirty years. As a process it is currently being questioned by many academics and practitioners. It is certainly evolving in its approach. Using your own home state/region. Discuss how the tourism body uses the segmentation process. What bases of segmentation would be deemed most important and why? How does your state/region position itself? You need to show some evidence of this strategy. Does this positioning strategy make the segmentation easier or the customers more specific and distinctive?
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