Scenario: Your Ice Cream shop from the Unit 1 Assignment is off to a good start.  Now that your shop is making a bit of profit, don't you think you could make more money if you had more customers? (say "yes!").  Access the link below to try your hand at the ice cream market Segmentation Simulation.  In this simulation, your job is to increase revenue by at least 20 percent.  After you complete the simulation, prepare a poster presentation addressing the questions below.  

Simulation: https://courses.lumenlearning.com/wmopen-principlesofmarketing/chapter/sim-segmentation/

Presentation content:

• Segmentation strategy options that were available in your simulation
• Strategies you chose and why
• Your results at each turn of the simulation.

Graded Activity:

Submit your poster to this assignment link by the end of Unit 2.  Your poster should consist of a single sheet. Scroll to the bottom of this page to view the Poster Presentation Guidelines. The guidelines include a template in Powerpoint format; however, you may use any MS Office, image, or html format.  

For all activities in this course, incorporate concepts from the assigned reading to support your analysis.  To avoid issues with plagiarism, use in-text citations to distinguish between your own analysis and ideas taken from your reading.  To demonstrate your understanding of the material, paraphrase your reading rather than pasting quotes into your paper.  See this Quoting and Paraphrasing Handbook [link] for a very clear guide on paraphrasing.   See the grading rubric for more details.

Poster Presentation Guidelines:

• Use the attached Poster Template Powerpoint file for correct document settings as well as a link to examples of sample poster layout.
• Your poster should consist of only a single sheet.  For visual reference, the attached template is designed as a 2 ft x 3 ft printout.
• Use a combination of images (from your simulation) and bulleted text to address the assigned questions.  Do not include full sentence or paragraph-formatted content.
• You're not writing a term paper.  Keep it brief as if you were using it for a 10-minute oral presentation.

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