Segmentation–name up to3 alternative segments and describe their needs-Consumer behaviour / needs served in the chosen segment •Target market-Identify the best segment, provide justification for your choice, and describe it in greater depth, include demographic, geographic, psychographic & behavioural descriptorsas appropriate Positioning / key strategy / perceptual map / marketing objectives: Positioning –Explain how you are going to position your product to occupy a clear, distinctive and desirable place relative to competing products in the minds of your target market.-Perceptual/Positioning map –draw out up to two separate and different perceptual maps using different criteria (attributes) for the axis for your product relative to competitors and describe your product’s competitive advantage Marketing Objectives must be S.M.A.R.T. The S.M.A.R.T. acronym identifies the five characteristics of a goal that will result is clear measurement of success. Limit it to ONE goal/objective.Specific Measurable Achievable Relevant Time-base
 
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