This could be a restaurant, an ice cream store, or a bakery with which you are familiar.
1. Write a statement of which you perceive to be the business’ current strategy.
2. What do you perceive to be the key strengths and weakness of this business from a customer’s perspective? Make a list for strengths and another list for weakness.
3. What do you perceive to be the potential opportunities and threats for this business? Make one list for opportunities and another for threats.
4. Using your analysis, what you do think this business this can be in two years? What steps would you recommend to achieve what you have just proposed?
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