Advertising is a critical aspect of marketing and needs to be carefully planned. You have realized that all of your hard work for SGMS lies in the successful planning and execution of an advertisement campaign. You believe in this statement: If you do not plan well, you will fail.
With that in mind, respond to the following questions:
- List and describe the various steps in conducting a successful advertising campaign to attract the aging population
- What is branding, cobranding, and brand positioning as related to products and services for the aging population?
- What role does branding play in helping gather customer perceptions, especially the aging population?
- What are some information technology tools and applications used in collecting customer information?
- What ethical considerations are there in gathering customer information and brand positioning for the aging population?
Deliverable Requirements
- Prepare a 5-page paper to address the questions above. Cite at least 5 sources in APA format.
Submitting your assignment in APA format means, at a minimum, you will need the following:
- Title page: Remember the running head. The title should be in all capitals.
- Length: 5 pages minimum
- Abstract: This is a summary of your paper, not an introduction. Begin writing in third person.
- Body: This begins on the page following the title page and abstract page and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics, except as required for APA-level headings and references. The deliverable length of the body of your paper for this assignment is 5 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
- Reference page: References that align with your in-body academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hanging indent, italics, and uppercase and lowercase usage as appropriate for the type of resource used. Remember, the Reference page is not a bibliography but a further listing of the abbreviated in-body citations used in the paper. Every referenced item must have a corresponding in-body citation
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