
Part 1
1. As a simple review, find at least two examples of each cross-effect among the five Ps, either in this book or in some other resource.
2. Using an example from a current sport organization, illustrate the effects of price on the remaining four Ps. Describe scenarios that demonstrate both positive and negative effects.
3. In your estimation, does one of the five Ps have greater cross-effect than the others? Price perhaps? Find examples to defend your position
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