For this writing assignment you are tasked with analyzing case study and additional readings related to the Conference Realignment for College Athletics.

Case Study Description:
In the summer of 2010, the landscape of university athletics in the United States faced the potential for groundbreaking change. U.S. university sports teams belonged to conferences – alliances of competing sports teams, often from similar geographic locations. Rumors of conference realignment were suggesting a significant shift away from traditional conference membership and structure. With renegotiations for a multi-year television contract looming, a prominent conference has announced plans for expansion, with the goal of securing a lucrative television agreement through new members. While considering factors such as resources, exposure and tradition, various conferences are actively pursuing one dominant institution in particular, the University of Texas. As a result, the Texas team faces a crucial decision: to leave its position for another conference and significantly alter the landscape of collegiate athletics or to remain a member of its current conference and face the ramifications involved in any additional fragmentation.

Learning Objective: 

The writing assignment is aimed at allowing students to observe motives, incentives and considerations for the University of Texas as they consider moving from the Big 12 to another conference. Students are encouraged to identify strategic resources, key stakeholders involved and positioning within an alliance. Students are called to examine a case study published in 2012 and examine it with a critical thinking and perspective of the current standings of similar discussions on conference realignment in NCAA DI college athletics. By analyzing information from the case study and the additional readings, students will synthesize information and describe key aspects of conference realignment. Upon completion of this writing assignment, students will better grasp how various aspects of intercollegiate athletics are intertwined, and the writing assignment encourages discussion on organizational decision making.

Writing Assignment Questions:

  1. The case study describes the opportunity the University of Texas had to move to the Pac-10 in 2010. At the time, this move was perceived as one that have potentially made the University of Texas a prominent member of the nation’s first super conference. The case study describes the considerations around the decision. When comparing the situation in 2010 and in 2021, what are the similarities and what are the differences in the circumstances?
  2. Discuss changes within intercollegiate athletics at the NCAA Division I level since 2012 (the case was published in 2012), that could impact the decision posed in this case. Discuss the Pac12 and the SEC, identify stakeholders involved, etc.
  3. What is the organizational responsibility institutions have to its stakeholders? What responsibility do institutions have to one another/ conference members?
  4. Based on the information you are able to access, should the University of Texas remain in the Big 12, in the interest of the financial rewards and overall stability of the league? Explain your reasoning.

Read the case study and respond to the questions proposed in the case. In your paper think critically about the central topic, and address all components that inform your decision. All written assignments are expected to be typed, proofread, double-spaced, 12-point Times New Roman font, with one-inch margins. This writing assignment should be approximately 1500 words (5-7 pages).


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