Introduction- Give a brief overview of your marketing plan for Boots company in Sri Lanka Current market situation- Present through market analysis using PESTEL for the country Sri Lanka and porters’ five force analysis, discussing the current market of Sri Lanka, products, competition and distribution. Opportunity and issue analysis- Prepare SWOT analysis and discuss the ways capturing possible market opportunities. Objectives- set out goals that the marketing plan seeks to achieve (objective should be SMART) Marketing strategy- Describe in detail the approach that you will use to achieve these marketing objectives, use theoretical models (STP, Ansoff Matrix, 7ps) are important. Action plan- Describe an action plan on who, what, when and how you are going to implement the discussed plan (preferred for 6 months), propose a budget and control techniques for the marketing plan.
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