Q1.. Explain briefly all the four stages of Product Life Cycle (PLC). Discuss which stage of the PLC is The PFC’s product-offering in. 12 marks (Explanation of each stage: 4 stages*2 marks; Correct identification: 2 marks; discussion: 2 marks) Learning outcome 2 Q2. Explain the two broad types of Equity Finance. Propose and justify the best Equity Finance option to Sam Bridgewater, CEO of The PFC. 10 marks. Q3. Recommend FOUR appropriate sources of short-term borrowing to the CEO of The PFC. Provide reasons for the sources selected.
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