Munchery provides an alternative to standard food delivery with its high-quality meals created by talented chefs. As the company grew, it discovered the need for a robust system to capture new and repeat customer information. That system helped the company identify customers’ food needs and wants.. After implementing a CRM system, Munchery discovered that not only did the system provide management and relationship-building capabilities, but it also met a third overall business goal. What was that third CRM system goal?
maintained productivity and kept costs for sales, account management, and marketing steady
created intricate and complex processes and business functions for the company to implement
decreased costs for sales, account management, and marketing

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