3.Stocking a product in as many outlets as possible is the goal of: Please give an example with explanation.
a. exclusive distribution
b, intensive distribution
c.selective distribution
d.intermediary distribution
4.Which of the following statements about promotional strategies is false?
a.A company’s marketing communications mix is also called its promotion mix.
b.If the pull strategy is effective, consumers will demand the product from channel members, who will in turn demand it from producers.
c.Integrated marketing communications encourages brand messages to be developed by different departments within an organization.
d. Developments in communications technology are speeding the movement toward segmented marketing.
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