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General Assignment Information:
Education Level: Diploma
Subject of Assignment: Strategic Communications
Number of Words: 1,500 words
Type of Referencing: APA
Number of References Required: 5
Deadline: 12 hours from now
Assignment Question: Assume you are the PR executive for the Reach Community CafÃ©. Develop a brief background of the Reach Community CafÃ© and include a description of its key stakeholders. Discuss the importance of strategic communication for Reach Community CafÃ© and evaluate its efforts at managing its corporate reputation. Analyse strategies that the cafÃ© can use to manage its corporate reputation today when publics may either be indifferent or cynical.
Question 1 – Pay-as-you-wish
At Reach Community CafÃ© in Bukit Batok, customers can pay any amount they wish for their meals. Also, the cafÃ© is run by seniors for seniors.
Instead of employing paid staff, the cafÃ© relies on volunteers â€“ who are seniors themselves â€“ to prepare the meals and befriend other senior citizens who visit the cafÃ©. In turn, seniors showcase their skills as chefs, baristas and servers. They also participate in planning the menu and designing the cafÃ©.
The initiative by Reach Community Services, a charitable organisation that offers community support and services, aims to draw seniors who live alone or who are â€œat risk of social isolationâ€ out into a social space to â€œmake new friends, enjoy a meal and learn togetherâ€.
However, staff of Reach, Mr Ivan Ho, acknowledged that the pay-as-you-wish model could be abused but he hoped that through this initiative, senior citizens are encouraged to mingle with others.
Sources: Ang, T. (2017, October 06). Community cafe empowers the seniors. Retrieved October 10, 2017, from http://www.tnp.sg/news/singapore/community- cafe-empowers-seniors
Tan, S. (2017, October 06). Cafe run by seniors for seniors opens in Bukit Batok. Retrieved October 10, 2017, from http://www.straitstimes.com/singapore/cafe-run- by-the-elderly-for-the-elderly-opens-in-bukitbatok
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