b’Subject: Business’b’Topic: Case study’b’This is 2 case studies. It needs to be 2 pages for each one. I have attached both articles as well and the questions that need to be answered for each case study.nnAbstractnnWalmart.comxe2x80x99s sales are less than a fifth of Amazon.com, but a new division, @WalmartLabs, is experimenting with social media and mobile apps. Since Wal-Mart Stores first ventured into cyberspace 15 years ago, the Bentonville, Ark., company has struggled online. Early on, Walmart.com featured a clunky digital version of the greeter who welcomes shoppers at each store. Walmart.com still doesnxe2x80x99t excel at features that are commonplace on other major e-commerce sites, such as personalization and recommendations. nnThe company doesnxe2x80x99t disclose its online sales, but analysts say Walmart.com does about $6 billion a year in business, less than 2 percent of total sales and well below Amazon.comxe2x80x99s $34 billion in 2010 retail revenue. For a long time, Wal-Martxe2x80x99s poor online performance didnxe2x80x99t much matter. The retailer built hundreds of Supercenters every year in the late 1990s, and profits soared. Over the past two years, however, the company has cut its new U.S. store development by half. Sales at domestic Wal-Marts open for at least a year have declined in each of the last eight quarters. Over that time e-commerce has exploded, even among the lower-income households that are Wal-Martxe2x80x99s core customers. nnChief Executive Officer Mike Duke has recently focused his companyxe2x80x99s considerable firepower (and an $11 billion cash hoard) on improving its use of the Web. He bought a Chinese online merchant, is testing home delivery of fresh groceries ordered online in San Jose, and most significantly, has created @WalmartLabs. Run by Silicon Valley veterans Venky Harinarayan and Anand Rajaraman, the division is charged with bringing Wal-Mart up to speed with innovations such as smartphone payment technology, mobile shopping applications, and Twitter-influenced product selection for stores. Itxe2x80x99s an ambitious attempt at a technological makeover, but still might not be enough. One goal of @WalmartLabs is to use social media and mobile apps to get shoppers to spend more at Wal-Martxe2x80x99s physical stores. One-third of Wal-Mart customers own a smartphone, and the company is investing in tools for them. The plans for increasing online sales are more vague. The @WalmartLabs division is testing an app that allows Facebook users to give gifts without ever clicking away from the social network. nnDiscussion Questionsnn1. Discuss the structural characteristics of the online retail Industry, from the point of view of the Five Competitive Forces (Porter) framework. (Porter)framework. https://www.strategicmanagementinsight.com/tools/porters-five-forces.htmlnn2. To help you answer this question here is a link to further information Industry Handbook: The Retaling Industry. Feel free to find and cite other information sources as well.nn2. Discuss the Wal-Mart online strategy, from the perspective of the Resource Based View of the Firm framework. http://www.strategicmanagementinsight.com/topics/resource-based-view.htmlnnn3. Discuss the Wal-Mart online strategy, from the perspective of the Competitive Advantage (Porter) framework. http://www.mindtools.com/pages/article/newSTR_82.htm.nnnQUESTION 2nnCITIGROUP HOPES SMALL IS REALLY BEAUTIFULnnnnReviewer: CharlesNewman, PhDnnAbstractnnThe Bloomberg Businessweek article “Citigroup Hopes Small Really Is Beautiful” (Nov. 22-Nov. 28, 2010) discusses how Citigroup is expanding in small business lending. It is targeting U.S. companies with less than $20 million in annual sales and plans to hire about 200 bankers by the end of 2011 to court them. That would bring the number of small business bankers to about 500. Expanding the bankxe2x80x99s focus to include doctors, restaurants, and cabinet makers alongside Coca-Cola and wealthy individuals wonxe2x80x99t be easy. Itxe2x80x99s totally different and requires a good deal of monitoring. nnThe four largest banks by assets have been criticized by some entrepreneurs for tightening credit to small business after taking a combined $140 billion of federal bailout money. A record 41 percent of small business owners say they cannot get adequate financing. Banks with less than $10 billion in assets make 56 percent of the countryxe2x80x99s small business loans. Larger banks are now trying to muscle in as losses stay high on home loans and commercial mortgages. nnDiscussion Questionsnn1. Discuss the structural characteristics of the banking industry from the point of view of the https://www.strategicmanagementinsight.com/tools/porters-five-forces.html framework. To help you answer this question here is a link to further information The Industry Handbook: The Banking Industry . Feel free to find and cite other information sources as well.nn2. Discuss the Citibank strategy from the perspective of the BCG Matrix framework.nn3. Discuss the Citibank strategy from the perspectinyzve of the Competitive Advantage (Porter) framework.’
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