INSTRUCTION: Read the attached Case 2 and answer the following questions.
QUESTIONS:
1. Consider the financial performance information provided on page 238. What concerns should David have?
2. What does David seem to believe is the most important issue he needs to address?
3. What actions and/or choices has David already taken to remedy what he sees as the problem?
4. What tactical decision remains to be made and what options for David are described in the case?
5. Do you believe David is on the right path? That is, do you agree that he has and is doing the right things to address the most important factors affecting Lola’s long-term performance?
Explain your conclusion using good argument structure.
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