Using the above insights, you are asked to provide marketing strategy recommendations to Clearblue Australia, focusing on addressing the following four questions;Q1: Provide an outline of the consumer decision process for the pregnancy test consumer. Discuss why this process is important for Clearblue marketers to complete. Finally, share your recommendations for Clearblue at each stage of the consumer decision process?Q2: Pregnancy tests are an inelastic price category.Q3Q:Clearblue is a global brand. Define and outline why Clearblue should consider the ten commandments of global marketing when adapting in-store education materials from other global markets to Australian retail stores. Choose three (3) from the ten commandments of global marketing and provide a recommendation for each that Clearblue should consider when adapting in-store education materials from other global markets to Australian retail stores.
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