During the analysis stage, you consider external factors that pose possible threats to or provide opportunities for your organization and compare these factors against your HCOâ€s internal operation to diagnose its strengths and weaknesses. Many HCOs have found it useful to conduct a SWOT analysis. SWOT is an acronym for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses refer to elements that are internal to the organization; opportunities and threats are external to the organization. An effective SWOT analysis helps the marketing team determine the healthcare organizationâ€s position in a particular market place as well as the positions of its competitors. By analyzing the current market and the deficiencies of the HCOâ€s competitors, and by assessing the HCOâ€s internal strengths and weaknesses, the marketing team can reposition the organization to meet and exceed the needs of its customers.
For this assignment, you will conduct a detailed SWOT analysis of your chosen healthcare organization for your Final Project. Discuss your selected organizationâ€s strengths, weaknesses, opportunities, and possible threats.
The SWOT analysis should include the following five components:
·Strengths – An organizationâ€s resources and capabilities that can be used as a basis for developing a competitive advantage.
·Weaknesses – Limitations of an organization to meet the needs of its determined customer base.
·Opportunities – External conditions that may reveal certain new opportunities regarding profit and growth.
·Threats – Factors or changes in the external environment that may present threats to the organization.
·Summary/Recommendations – After conducting your SWOT analysis, write a paragraph in which you provide your recommendations to the CEO of your chosen healthcare organization. Also state how you will use this information to create a marketing plan that will ensure the following:
oThe organizationâ€s resources are not wasted
oTime is well spent
oMarketing efficiently is improved
The assignment
·Must be four to five double-spaced pages in length (not including the title page and references page) and formatted according to APA style as outlined in the Ashford Writing Center.
·Must include a separate title page with the following:
oTitle of paper
oStudentâ€s name
oCourse name and number
oInstructorâ€s name
oDate submitted
·Must use at least three scholarly sources in addition to the course text.
Must
document all sources in APA style
Valentin, E. K. (2001). SWOT analysis from a resource-based view (Links to an external site.)Links to an external site.. Journal of Marketing Theory and Practice, 9(2), 54-69. Retrieved from http://www.jmtp-online.org/
Simoneaux, S. L., & Stroud, C. L. (2011). SWOT analysis: The annual check-up for a business (Links to an external site.)Links to an external site.. Journal of Pension Benefits, 18(3), 75-78.
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