You are required to write a strategic analysis for a selected organization from your perspective. Conduct a comprehensive Environmental Analysis
on an organization that you are familiar with using strategic analysis tools as below:
1. SWOT analysis
2. PEST analysis
3. Porter Five Forces On the basis of these analysis, you must present a series of effective conclusions and recommendations. Guidelines:
i. Introduction – Company background and rational of your choice of the company(ies)
ii. Key issues: Strategic Analysis – Market and Competitors Analysis -SWOT analysis -PEST analysis -Michael Porter’s FIVE forces
iii. Conclusions & Recommendations Please take note that the maximum word count excludes References and Appendix. Assignment Structure:
1.0 Introduction: Company background Rational of your choice of the company(ies)
2.0 Strategic Analysis – Market and Competitors Analysis SWOT Analysis PEST Analysis Michael Porter’s FIVE forces
3.0 Conclusions and Recommendations Style and Presentation This coursework must have a Cover Page, Table of Contents, Page Numbers, Proper Headings/Titles for each part answered, citations and list of references (Use of APA Referencing System)
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