Course Aim: This module introduces and examines in some depth, the tactical tools available to marketing managers for the management of the controlled variables as typified by the marketing mix. As such the course introduces key marketing concepts and will give students the grounding necessary to apply marketing management concepts in their first managerial position. Learning outcomes assessed: Learning Outcomes (LOs) Assessment Weighting (45%)LEARNING OUTCOME ONE Apply analytical tools and techniques available to marketing professionals when evaluating the marketing environment and developing marketing strategies.
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