This is a sponsorship assignment. For this section of the assignment, you are writing a brief paragraph on potential target markets for the kettle society. The question you would want to answer are the following:
- Which types of industries and companies should the non-profit be going after for sponsorship and why? How do the values align?
For the industry you are going to analyze is WorkBC. This will be your target Market. This organization focuses on helping people with challanges to get employment. So do an analysis of this and how it will benefit the kettle society.
Additinally this paragraph should answer the following question:
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Profiles and briefing notes of the identified company the non-profit should be targeting. What would a board member need to know about the company before meeting with its CEO? How does the companys mandate and sponsorship history make it a good fit for this current opportunity? What is the public image of the company? Has it been in the news recently?
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