Marketing Research Assignment
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Individual Assessment 3000 words
This assignment is about planning a relevant and useful marketing research project. You are not expected to carry out the research.
· Select a major Australian organisation (eg. Fosters, Telstra, BHP Billiton, Orica, NAB, Crown, Qantas, AWB, Australian Dairy Corporation, Woolworths, David Jones, Toll).
· Identify a business decision relating to marketing (Product, Price, Place, Promotion, Segmentation).
· Formulate a research question that will provide information to assist managers in making this decision.
· Design a research project to answer the research question.
· Explain why this research approach will deliver a reliable and valid result.
· Discuss how the research answer will influence the business decision.
· Discuss how the business decision will affect the success of the business.
· You are expected to consult at least three journal articles to provide deeper insight into the ideas explored in your project.
· Use of Harvard referencing to identify the source of all ideas.
Assessment
· Clarity of description of the business decision.
· Clarity and relevance of the research question.
· Reliability and validity of the research project design
· Discussion of possible sources of error and what can be done to reduce them
· Clarity of explanation of how the research answer will influence the business decision.
· Clarity of explanation of how the business decision will affect the success of the business.
· Use of ideas from Journal articles
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