Write a 3 paragraph memo to the CEO of Tesla. Discuss your analysis of the Automotive Industry environment at the time of the case. Demonstrate that you have done a PEST and 5 Forces analysis. From your analysis, identify the three issues likely to have a significant impact on the industry in the near future (at the time of the case). In the second paragraph discuss how these will impact on Tesla or not. Identify are the issues opportunities or threats. In the third paragraph, examine Tesla’s financials in the case and business model. Identify what you found. Tie your findings to either a) how Tesla has departed from existing industry practice or b) express the short and long term objectives for Tesla based on these issues. Attach your exhibits and refer to the exhibits or tables in the case in your memo.
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