INSTRUCTIONS:

3. The gaming industry is a fast-paced market with new technologies of AR/VR/MR. Besides IP protection concerns, Niantic has many issues at hand to grow further. With limited management time and attention, a choice needed to be made about the next steps the company should take:
a) develop further the game itself  (work on licensing and partnerships),
b) try to integrate Pokemon and Ingress’ user base,
c) develop new AR games,
d)develop hardware to help users play the game or partner with hardware developers in the process
e) or assist other game developers in adding AR to their games.
What next steps should Niantic take to have a strong foothold in the gaming market?
Choose a few of them to talk about it.


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